Phantasia
Phantasia's inaugural event needed more than a landing page, it needed a living preview. Seven interactive sketches refresh with every visit, letting adults experience the creative spirit of the night before they ever walk through the door.

Concept, Design & Creative Coding: Rubiat Fusigboye
Client: Phantasia Art Exhabition
Timeline: Jan 2025 to Feb 2025 - Criminal Minds S1-10
Problem
How do you design a website that feels both playful and mature? Phantasia's inaugural event brings adults together for an evening of interactive art but the site needed to do more than sell tickets. It had to capture creative exploration while clearly signaling sophisticated adult play, not a children's party.

Context
Phantasia had no established brand recognition ahead of its March 2025 launch. The website needed to intrigue first-time visitors enough to convert curiosity into attendance, while also serving as a digital extension of the experience for those who couldn't attend in person. We had to build excitement entirely from scratch.

Idea
Rather than telling visitors about Phantasia's creative spirit, let them experience it. Using p5.js, I built seven interactive sketches that refresh with each visit , turning the website into a living preview of the event. Sophisticated typography and controlled animation kept the tone playful without feeling juvenile.

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Made for Now
(and Next)
One IKEA piece.  Your Unique way to use it.The same IKEA pieces you know, shown in all the ways you haven't imagined yet. Whatever life throws at you, they already fit, you just have to see it.
Art Director: Rubiat Fusigboye
Client:  Ikea Spec  
Timeline: Feb 2025
Problem
One IKEA piece.  Your Unique way to use it.The same IKEA pieces you know, shown in all the ways you haven't imagined yet. Whatever life throws at you, they already fit, you just have to see it.
Context
People's lives aren't linear. Home has to absorb constant change, new routines, new people, new pressures, often without budget or energy for a full reset. When life shifts, people don't replace everything. They reconfigure what they have and find real satisfaction in making things work cleverly and personally.
Idea
Made for Now (and Next) keeps IKEA's iconic Swedish names but adds a twist, pairing each product with the many ways people actually use them. Stop searching for the perfect niche item. A combination of IKEA pieces rearranged, re-zoned, or reinterpreted sparks curiosity to check IKEA first and imagine what's possible. Your home, as unique as you are.
Process
I researched how creative events balance professionalism with personality, most were either too corporate or trying too hard. Through iterative prototyping, I found that restraint was key: every interactive element had to earn its place by either delighting users or driving them toward ticket purchase. Nothing decorative survived.
Impact
The website drew 100 attendees to Phantasia's inaugural event, 50% above projections. Visitors returned multiple times to explore different interactive elements, confirming the site communicated its positioning effectively. Personally, building with p5.js at this scale taught me to balance artistic expression with performance optimization.
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Pearlura@gmail.com
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