International Womens day

international womens day
Postcards

Concept & Design: Rubiat Fusigboye

Client: Sheridan Student Union

Timeline: 2024 - 2025

Problem

We needed International Women's Day postcards that connected with students across multiple campuses, from arts to trades to business. The audience couldn't be more different from one building to the next, so it had to be something that resonated no matter who picked it up.
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Context

Sheridan has 26,000 students across multiple campuses, each with its own culture and energy.
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Idea

Students needed choice. Not everyone connects with the same aesthetic, so the designs offered variety in style and tone while maintaining enough visual consistency to read as one unified campaign. That thinking shaped both quote selection and visual direction, personal expression within collective recognition.

Made for Now
(and Next)

One IKEA piece. Your Unique way to use it.The same IKEA pieces you know, shown in all the ways you haven't imagined yet. Whatever life throws at you, they already fit, you just have to see it.

Art Director: Rubiat Fusigboye
Client: Ikea Spec
Timeline: Feb 2025

Problem
One IKEA piece. Your Unique way to use it.The same IKEA pieces you know, shown in all the ways you haven't imagined yet. Whatever life throws at you, they already fit, you just have to see it.

Context
People's lives aren't linear. Home has to absorb constant change, new routines, new people, new pressures, often without budget or energy for a full reset. When life shifts, people don't replace everything. They reconfigure what they have and find real satisfaction in making things work cleverly and personally.

Idea
Made for Now (and Next) keeps IKEA's iconic Swedish names but adds a twist, pairing each product with the many ways people actually use them. Stop searching for the perfect niche item. A combination of IKEA pieces rearranged, re-zoned, or reinterpreted sparks curiosity to check IKEA first and imagine what's possible. Your home, as unique as you are.